Manchester United – #1 Football Brand In The World

Spectators arrive at Old Trafford in Manchester, north-west England on November 22, 2011. Manchester United take on Benfica in their UEFA Champions League Group C football match. AFP PHOTO/PAUL ELLIS (Photo credit should read PAUL ELLIS/AFP/Getty Images)

Manchester United were today named the #1 football brand in the world in Brand Finance annual report on the top 50 most valuable football brands in the world. This is the 9th annual report by Brand Finance, they analyse and rank football clubs on their brand and how valuable it is. United reclaimed the top stop in the rankings off Bayern Munich and in doing so became the first billion dollar football brand. They were valued at $739million in last year’s report and are not valued at $1.2billion, that’s a growth of 63%.

Manchester United became the most valuable football brand for the first time 2009, at the time there dominating the English game and a dominant force in Europe. The Glazers aggressive business style saw United reaching peak brand value of $853million in 2012. Following the retirement of Sir Alex Ferguson, United’s brand value dropped for the first time in 2013 and dropped even in 2014 after a disastrous season under David Moyes that saw them failing to qualify for the Champions League.

#1 Football Brand
The Historic Team Brand Value of Europe’s Top Club

Despite the lack of success in recent seasons on the pitch, Manchester United have enjoyed success in the boardroom, with financial aspect of the club continuing to thrive. Manchester United have numerous sponsorship deals. Their current shirt sponsors Chevrolet pay the club £47million a season, which is double what previous shirt sponsors Aon were pay. Adidas will become United’s kit suppliers for the start of next after agreeing to pay United £750million over the next ten years for that right. A deal which is triple what Nike were paying United.

Though United’s revenues actually fell for the nine months up till 31st March 2015 when compared to the previous year’s figures, mainly due to the lack of Champions League football. The huge windfalls the club can expect in the coming years will see both revenues and brand value continue to grow.

You can read Brand Finance Football Top 50 2015 report here

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About Andrew Hyslop 398 Articles
Creator of Sir Alex Ferguson Way and writer of football books

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